About - GetSmartSaver

Who we are

Independent guides for everyday UK savers

SmartSaverUK was built on one simple observation: most UK households are overpaying on things they buy every week — groceries, broadband, energy, insurance — and don't know it. The information to fix that exists, but it's scattered, jargon-heavy and often written by people with a commercial interest in what you choose.

We set out to build something different. Every guide on SmartSaverUK starts from the question "what is actually best for the reader?" — not "what earns us the most commission?" Our editorial team researches and updates every piece of content weekly, and our recommendations are reviewed by independent financial experts before publication.

We cover savings accounts, broadband deals, credit cards, cashback sites, energy switching, insurance and everyday spending — every area where UK households consistently overpay. Our goal is simple: help you save £600+ a year without changing how you live.

SJ

Sarah Johnson

Personal Finance Editor

8 years covering UK personal finance. Previously at Which? Money and MoneySavingExpert. Holds a Diploma in Financial Planning. Writes and edits all savings, credit card and cashback content.

Articles →

JC

James Carter CFA

Independent Financial Reviewer

Chartered Financial Analyst with 12 years in retail banking and personal finance. Reviews all SmartSaverUK content for accuracy before publication. Fully independent — no commercial relationship.

Transparency

How SmartSaverUK makes money

SmartSaverUK is free to use because we earn commission from some of the financial providers we feature. Here's exactly how it works — and more importantly, what it never does.

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Affiliate links

When you click a link to a product and apply or sign up, the provider pays us a commission. This is the most common way we earn revenue. All affiliate links on the site are clearly marked with an asterisk (*).

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Lead generation

For some products — particularly insurance and energy switching — we earn a fixed fee when a reader completes a quote or switches through our link, regardless of whether they proceed.

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How we research and verify our content

Every guide and comparison on SmartSaverUK follows a consistent editorial process designed to give you information you can trust and act on.

1

Weekly rate verification

Every interest rate, deal value and product detail is checked against the provider's live website every week. If a rate changes, the guide is updated within 24 hours and the "Last updated" date is refreshed at the top of the page.

2

Independent expert review

All finance content is reviewed by James Carter CFA before publication. His role is to check factual accuracy, flag misleading claims and ensure the content meets the standard expected of a YMYL (Your Money or Your Life) publication.

3

Ranking methodology

Products are ranked by the criteria most relevant to the reader — typically AER rate for savings, cost per month for broadband, and cashback percentage for credit cards. Commercial relationships with providers play no part in ranking order.

4

Corrections policy

If we make a factual error, we correct it promptly, note the correction at the bottom of the affected article, and update the last-modified date. We do not silently edit content to remove errors without acknowledgement.

5

Affiliate disclosure on every page

Every page on SmartSaverUK carries a clear affiliate disclosure. Articles with affiliate links mark those links with an asterisk (*). We follow the FCA's Consumer Duty guidance and the ASA/CAP rules on financial promotions.

Important information

Regulatory status & disclaimer

⚠️ Please read before using SmartSaverUK

SmartSaverUK is not regulated by the Financial Conduct Authority (FCA). We are a comparison and editorial information website, not a financial adviser. Nothing published on SmartSaverUK constitutes regulated financial advice under the Financial Services and Markets Act 2000.

The information on this site is provided for general information and educational purposes only. It does not take into account your individual financial circumstances, needs or goals. Before making any financial decision — including opening a savings account, switching broadband, or applying for a credit card — you should consider your own personal situation and, where appropriate, seek regulated financial advice.

All rates, prices and product details are verified weekly but can change without notice. Always check the provider's current terms and conditions before applying. Past rates are no indication of future rates. Savings are estimates based on publicly available averages and individual results will vary.

All savings accounts listed on SmartSaverUK are FSCS-protected up to £85,000 per person per banking group unless explicitly stated otherwise. Credit card and loan products involve borrowing — missing repayments can affect your credit rating and result in additional charges.

SmartSaverUK is registered in England and Wales. Registered address: Coventry, West Midlands, UK.

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