About us

We help UK households keep more of their money

GetSmartSaver.Uk is an independent, founder-run comparison and editorial site. We research, compare and explain the best UK financial deals — so you don't have to.

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We do the research
Our team checks every rate, deal and product recommendation every week. You get accurate, up-to-date information without spending hours on comparison sites.
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We write it plainly
No jargon. No small print buried in footnotes. We explain financial products in plain English so anyone can make a confident decision.
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We stay independent
Commission we earn from providers never influences our rankings or editorial recommendations. The best product always appears first — full stop.

Who we are

An independent, founder-run UK money guide

GetSmartSaver.Uk was built on one simple observation: most UK households are overpaying on things they buy every week — groceries, broadband, energy, insurance — and don't know it. The information to fix that exists, but it's scattered, jargon-heavy and often written by people with a commercial interest in what you choose.

I set out to build something different. Every guide on GetSmartSaver.Uk starts from the question "what is actually best for the reader?" — not "what earns us the most commission?" I research and update content weekly, verifying every rate against the provider's own website before publishing.

The site covers savings accounts, broadband deals, credit cards, cashback sites, energy switching, insurance and everyday spending — every area where UK households consistently overpay. The goal is simple: help you save hundreds of pounds a year without changing how you live.

KJ
Karl Johnson
Founder & Editor
Karl founded GetSmartSaver.Uk to give UK households a single, honest place to compare household bills, savings accounts and everyday deals. He researches and writes every guide personally, verifies rates weekly against the providers' own websites, and is upfront about the affiliate model that funds the site.

Transparency

How GetSmartSaver.Uk makes money

GetSmartSaver.Uk is free to use because we earn commission from some of the financial providers we feature. Here's exactly how it works — and more importantly, what it never does.

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Affiliate links
When you click a link to a product and apply or sign up, the provider pays us a commission. This is the most common way we earn revenue. All affiliate links on the site are clearly marked with an asterisk (*).
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Lead generation
For some products — particularly insurance and energy switching — we earn a fixed fee when a reader completes a quote or switches through our link, regardless of whether they proceed.
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Sponsored content
Occasionally we publish clearly labelled sponsored guides produced in partnership with financial providers. These are always marked as "Sponsored" and held to the same factual accuracy standards.
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What we don't do
We don't accept payment to feature a product, don't change rankings based on commission levels, and don't write positive reviews in exchange for fees. Ever.
Commission never influences these editorial decisions
Which product ranks first in a comparison table — always the best rate or value
Whether a product is included in a guide at all — we include the best options regardless of whether they pay us
The written content of a review — positive or negative editorial is always based on the product's merits
Whether we flag drawbacks or downsides — we always tell readers what's not good about a product

Editorial policy

How we research and verify our content

Every guide and comparison on GetSmartSaver.Uk follows a consistent editorial process designed to give you information you can trust and act on.

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Weekly rate verification
Every interest rate, deal value and product detail is checked against the provider's live website every week. If a rate changes, the guide is updated within 24 hours and the "Last updated" date is refreshed at the top of the page.
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Primary-source verification
Rates and product details are checked directly against the provider's own website — not aggregator data feeds. Where we cite a regulator (FCA, Ofgem, Ofcom) or government source (HMRC, ONS, Bank of England), we link to the original page so you can verify it yourself.
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Ranking methodology
Products are ranked by the criteria most relevant to the reader — typically AER rate for savings, cost per month for broadband, and cashback percentage for credit cards. Commercial relationships with providers play no part in ranking order.
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Corrections policy
If we make a factual error, we correct it promptly, note the correction at the bottom of the affected article, and update the last-modified date. We do not silently edit content to remove errors without acknowledgement.
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Affiliate disclosure on every page
Every page on GetSmartSaver.Uk carries a clear affiliate disclosure. Articles with affiliate links mark those links with an asterisk (*). We follow the FCA's Consumer Duty guidance and the ASA/CAP rules on financial promotions.

Important information

Regulatory status & disclaimer

⚠️ Please read before using GetSmartSaver.Uk

GetSmartSaver.Uk is not regulated by the Financial Conduct Authority (FCA). We are a comparison and editorial information website, not a financial adviser. Nothing published on GetSmartSaver.Uk constitutes regulated financial advice under the Financial Services and Markets Act 2000.

The information on this site is provided for general information and educational purposes only. It does not take into account your individual financial circumstances, needs or goals. Before making any financial decision — including opening a savings account, switching broadband, or applying for a credit card — you should consider your own personal situation and, where appropriate, seek regulated financial advice.

All rates, prices and product details are verified weekly but can change without notice. Always check the provider's current terms and conditions before applying. Past rates are no indication of future rates. Savings are estimates based on publicly available averages and individual results will vary.

All savings accounts listed on GetSmartSaver.Uk are FSCS-protected up to £85,000 per person per banking group unless explicitly stated otherwise. Credit card and loan products involve borrowing — missing repayments can affect your credit rating and result in additional charges.

GetSmartSaver.Uk is registered in England and Wales. Registered address: Coventry, West Midlands, UK.

Get in touch

Contact us

We welcome reader feedback, corrections, partnership enquiries and press requests. We aim to respond to all emails within 2 working days.

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