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Privacy Policy

Last updated: 22 March 2026

This Privacy Policy explains how GetSmartSaver (“we“, “us“, “our“) collects, uses and protects your personal data when you visit getsmartsaver.co.uk (the “Site”). We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

GetSmartSaver is an independent personal finance comparison and editorial website operated by Karl Johnson, based in Coventry, United Kingdom. We are the data controller for the personal information collected through this Site.

Contact: For any privacy-related queries, email us at: hello@getsmartsaver.co.uk

2. What data we collect

We may collect the following types of personal data:

  • Usage data: Pages visited, time spent on site, browser type, device type, IP address — collected automatically via Google Analytics.
  • Email address: If you subscribe to our newsletter via our Mailchimp signup form.
  • Contact form data: Your name and email address if you contact us through our contact page.
  • Cookie data: See Section 5 below.

We do not collect payment information, financial account details, or sensitive personal data.

3. How we use your data

We use the data we collect to:

  • Improve and maintain the Site and its content
  • Analyse how visitors use the Site (via Google Analytics)
  • Send our weekly money-saving newsletter (only if you have subscribed)
  • Respond to enquiries sent via our contact form
  • Comply with legal obligations

4. Legal basis for processing

Under UK GDPR, we rely on the following legal bases:

  • Legitimate interests — for analytics and site improvement
  • Consent — for email marketing and non-essential cookies (you can withdraw consent at any time)
  • Legal obligation — where required by law

5. Cookies

We use cookies to improve your experience on the Site. Cookies are small text files stored on your device. We use the following types:

  • Essential cookies: Required for the Site to function (e.g. cookie consent preferences). These cannot be disabled.
  • Analytics cookies: Google Analytics uses cookies to track visitor behaviour anonymously. These are only set with your consent.
  • Marketing/affiliate cookies: When you click affiliate links, third-party networks (such as AWIN) may set cookies to track referrals for commission purposes.

You can manage your cookie preferences at any time using the cookie banner displayed on your first visit, or by adjusting your browser settings. For more detail, see our Cookie Policy.

6. Affiliate links and third parties

GetSmartSaver earns commission when you click certain links on our Site and take an action (such as applying for a product or switching a service). These are affiliate links, and they are clearly marked with an asterisk (*) where required.

We work with the following affiliate networks and third-party services, each of which has its own privacy policy:

Commission earned never influences our editorial rankings or recommendations. The best product for you always appears first.

7. Data sharing

We do not sell, rent or trade your personal data. We share data only with:

  • Third-party service providers listed above (Google Analytics, Mailchimp, AWIN), strictly to operate the Site
  • Law enforcement or regulators, where legally required

8. Data retention

We retain personal data only as long as necessary:

  • Analytics data: Retained by Google Analytics for 26 months by default
  • Email subscribers: Until you unsubscribe
  • Contact enquiries: Up to 2 years

9. Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Rectify inaccurate data
  • Erase your data (“right to be forgotten”)
  • Restrict how we process your data
  • Object to processing based on legitimate interests
  • Withdraw consent at any time (e.g. unsubscribe from emails)
  • Data portability — receive your data in a machine-readable format

To exercise any of these rights, email us at hello@getsmartsaver.co.uk. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): ico.org.uk | 0303 123 1113.

10. Security

We take reasonable technical and organisational measures to protect your data, including HTTPS encryption on all pages and access controls on our systems. However, no internet transmission is 100% secure.

11. Children

This Site is not directed at children under the age of 13. We do not knowingly collect personal data from children.

12. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will always reflect the most recent version. Continued use of the Site after changes constitutes acceptance of the updated policy.

13. Contact us

For any privacy queries or to exercise your rights, contact us at:

GetSmartSaver
Coventry, United Kingdom
Email: hello@getsmartsaver.co.uk

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